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Manager, Content & Partnerships
New York, NY
Job Description
Role context:
This role will lead in developing and activating a robust and always-on social influencer content marketing strategy. Manager will play a key role in developing influencer solutions across a range of objectives including performance-based objectives. Manager will also play a broader role in the content marketing efforts of the client, contributing to strategy, ideation and execution of custom content partnerships with media partners.
Responsibilities
- Develop influencer and content recommendations that are designed for each unique objective and focused on critical client KPIs
- Develop a close relationship with the in-house influencer team to ensure influencer plans are strategic, accurate, and effective
- Negotiate influencer and content partnership plans to provide good value that balances content creation with paid distribution
- Maintain a direct relationship with the clients to guide them through all steps of the planning and launch process
- Serve as project manager for influencer & content partnerships, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters
- Guide the influencer talent selection for campaigns, providing selection parameters and vetting final talent choices
- Supervise the content creation process, including providing clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables including rough cuts and final assets
- Collaborate with Wavemaker colleagues across departments (e.g. planning, investment, data sciences) to ensure influencers & content are an interconnected part of the media plan
- Write client presentations, briefs, pitches, and POVs
- Analyze influencer and content program performance and develop insights that inform future recommendations
- Develop junior team members foundational understanding of content and client services
The candidate:
- Demonstrate strong understanding of the influencer marketing space
- Working knowledge of content development process and distribution process
- Experience in launching influencer partnerships, the media partner landscape, and digital strategy
- Ability to work in fast-paced environments
- Loves being creative as much as they love being a project manager
- Proactive team player
- Good communicator
- Proven experience in building strong client relationships
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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