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The Customer Awareness & Acquisition Manager plays a critical role in enabling the evolution and success of our B2B2C efforts in a dynamic, diverse and growing environment. In collaboration with the Digital Strategy team, he/she will lead the activation efforts to drive awareness and acquisition of the Petcare portfolio. He/she must be a highly collaborative, a strategic thinker, and willing to take a hands-on approach to execution.
Responsibilities:
Strategy:
- Works in collaboration with the digital strategy team to build omni-channel strategies aligned with business goals and customer expectations.
- Collaborate with cross-functional teams to optimize the holistic customer journey, from the veterinary health teams to the pet owner.
Activation:
- Leads the activation across various touchpoints, including web, email, social, and app. Works cross-functionally across the B2B2C ecosystem to translate business needs to the design vision and prioritization.
- Digital campaign planning to improve customer engagement and drive new customer acquisition.
- Drive awareness of Zoetis Petcare and our brands, aligning to the strategic priorities as defined in collaboration by the digital strategy team and the therapeutic area teams.
Channel Optimization:
- Drive site traffic, integrate with other internal workstreams, personalize and target, do progressive profiling, content strategy work, etc.
- Partner with therapeutic area teams agency partners, Corporate Communications, Legal, Regulatory, Market Research,and more to drive a Petcare Portfolio approach, meet our customer needs and achieve our business goals.
Data Analysis and Insights:
- Utilize data analytics to gain insights into customer behavior and preferences across channels.
- Develop and implement data-driven KPIs to optimize the omni-channel experience.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- A minimum of 5 years experience, with a strong background in B2B2C activation preferably in animal health.
- Effective communication and collaboration abilities.
- Demonstrated planning and execution skills across multiple projects.
Physical Position Requirements:
- The position requires cross-collaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.