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The Associate Marketing Manager of Customer Activation plays a key role in enabling the success of our customer marketing efforts. They will be responsible for developing and executing B2B2C activation tactics including but not limited to the rewards programs, digital platforms including email, mobile app, and retention campaigns. He/she must be highly collaborative, a self-starter, creative problem solver, and demonstrates willingness to take a hands-on approach to execution.
Responsibilities:
Collaboration:
- Works in collaboration with the customer strategy, digital strategy, and therapeutic area teams to execute omni-channel strategies aligned with business goals and customer expectations.
- Collaborate with cross-functional teams to optimize the holistic customer journey, from the veterinary health teams to the pet owner.
Activation:
- Execution of the B2B2C activation tactics including but not limited to the rewards programs, digital platforms including email, mobile app, and retention campaigns.
- Identify opportunities for improvement and implement changes to enhance customer satisfaction.
Data Analysis and Insights:
- Utilize data analytics to gain insights into customer behavior and preferences across channels.
- Work with the digital strategy team to map and refine key journeys, refine touchpoints and regularly gather insights (quantitative and qualitative) to improve conversions.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Experience of 2+ years, with a strong background in omni-channel strategy activation.
- Excellent understanding of B2B2C behavior, market trends, and end-to-end commercialization execution.
- Effective communication and collaboration approach to customer activation.
Physical Position Requirements:
- The position requires cross-collaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.